Actionable Analytics to Transform Retail Store Operations

Actionable Analytics: What is the hype all about?

The internet of things is responsible for this transition of retail stores from conventional to modern and smarter, it has revolutionized the way retails function, with a vast expanse of its capabilities still left to be explored. With the employment of internet of things, in almost all industries out there, we have been able to construct a society that is majorly, if not entirely, dependent on machines and things and networks connected with the internet, for the most basic things in life, and this dependability can only be foreseen to grow in the next decade.


Collecting the data, be it structure, unstructured, semi-structured, or quasi-structured; is the first tread towards gaining an intellectual insight into what your business needs and requires to get that oomph factor. This data can be collected through cameras and sensors installed around the premises. Sensors located in the stores and even in the clothes themselves gather swaths of data that can be very advantageous for retailers. Processing and analyzing this data offer retail stores new opportunities to improve their strategies and productivity.


The data collected via the smart devices are most often, unstructured. It is on the cloud-based platform where these are analyzed and segregated to get a better grasp on everything. The IoT based ecosystem with AI and ML abilities is capable of reading through all the data to find similar patterns, such as the product demand in an area with regards to what the customers have been buying at the store, the season in which customers explore the store and the information regarding regular customers. All of this helps retail stores examine scattered and unorganized data and make sense of it.


The analyzes of the data then provoke the generation of insights, which improve customer experience by using the data from surveillance cameras, social media, and mobile devices, to better predict consumer behavior and wishes. This ensures that customers receive personalized advertisements and discount coupons when they enter the store or are in range for the push messages to be sent out. These insights not only improve customer service but also help in inventory management, supply chain management, automate checkouts, and so forth.

How actionable analytics has transformed the retail industry

As the world gets more and more connected, consumers expect faster service and more customization. To satisfy customers and gain a competitive advantage, it is crucial to enable the front line of the enterprise with business solutions that drive better, faster, and smarter performance.

Better customer experience

With the employment of IoT ecosystems, retailers have been able to improve customer experience by gathering and implementing insights into customers’ data. This has been possible by making use of data from surveillance cameras, social media, and mobile devices, which allow retailers to better predict consumer behavior and wishes.

Improved supply chain management

IoT use cases in retail, such as RFID tags and GPS sensors, can offer a complete picture of the movement of goods-from manufacturing to the store’s shelves and then to the customer. This detailed information, such as the time an item spent in transit or its storage temperature, can be analysed and interacted with in real-time. This has proven especially useful for transporting perishable foods, allowing retailers to act fast when faced with fluctuating temperatures, food spoilages, and any substantial losses.

Automated checkout

Checkout remains one of the most labor-intensive retail operations and an unpleasant process for customers. If a store is overcrowded, shoppers often decide to just leave. IoT solutions offer the opportunity to automate and personalize checkout. The improved checkout system can read tags on each item as customers leave and automatically charge the customer’s mobile payment app. This personalization can lead to increased revenue for the store.

Smarter Inventory Management

Inventory management remains a headache for retailers. Inaccurate inventory tracking can cause overstocking, stockouts, and shrinkage, leading to retailers estimating their inventories incorrectly. But IoT in retail can automate inventory visibility, thereby solving these problems for good.

Improved Security

Retail stores too are often in the need of proactive security surveillance systems that can ensure the safety of their products, as well as staff. The retail solution also helps to examine the behavior of customers as well as the employees and also monitor employees’ SOP adherence. Any deviation of any form is directly notified to the retailer or authorities in-charge, thus helping the stores avoid mishaps and losses.



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